free2air
10-06-2007, 02:38 AM
It's official: Videophiles like digital video recorders. In fact, according to a new study by Leichtman Research, more than one in every five U.S. households now have a DVR, up from about one in every 13 in 2005.
According to the firm's One-Demand TV 2007: A Nationwide Study on VOD and DVRs, 53 percent of DVR owners have a high-def TV set; 45 percent of DVR owners record up to five programs every week; and 33 percent of DVR owners have an above-average household income. The study also says 84 percent of DVR owners say the ability to skip advertisements is "very important," while just 8 percent say its the best part about having a DVR in the first place.
The Leichtman study predicts the number of households with DVRs will increase to more than 60 million by the end of 2011. At the same time, the firm estimates that 95 percent of all TV viewing is still done on live TV despite the exploding popularity of DVR's time-shifting technology.
According to the firm's One-Demand TV 2007: A Nationwide Study on VOD and DVRs, 53 percent of DVR owners have a high-def TV set; 45 percent of DVR owners record up to five programs every week; and 33 percent of DVR owners have an above-average household income. The study also says 84 percent of DVR owners say the ability to skip advertisements is "very important," while just 8 percent say its the best part about having a DVR in the first place.
The Leichtman study predicts the number of households with DVRs will increase to more than 60 million by the end of 2011. At the same time, the firm estimates that 95 percent of all TV viewing is still done on live TV despite the exploding popularity of DVR's time-shifting technology.